Top 5 Beauty Retail Apps on Android in Germany - Q1 2024

In Q1 2024, the performance of the top beauty retail apps on the Android platform in Germany showcased diverse trends in downloads and active users. This data, provided by Sensor Tower, offers valuable insights into the beauty retail app landscape.

Douglas – Parfüm & Kosmetik saw a varied trend in weekly downloads, starting the quarter with 11.8K downloads and fluctuating between 7.4K and 10.8K, ending the quarter at 7.8K. Active users experienced a minor decline from 47.4K to 42.6K over the quarter, with a peak of 48.7K in the week of January 29.

flaconi experienced a notable increase in weekly downloads mid-quarter, peaking at 9.5K in the week of February 12. However, downloads dropped to 2.4K by the end of March. Active users started at 60.2K, peaked at 86.1K in mid-February, and concluded the quarter at 64.8K.

Sephora - Make-up, Beauty had a significant surge in downloads early in the quarter, reaching 10.2K in the week of January 22, but experienced a gradual decline to 2.9K by the end of March. Active users showed growth early on, peaking at 8.9K in early February, and then tapered off to 7.1K by the end of the quarter.

CHARLOTTE TILBURY saw a steady increase in downloads early in the quarter, peaking at 9.7K in the week of February 26. Downloads then decreased to 2.1K by the end of March. Active users followed a similar trend, starting at 1.4K, peaking at 8.3K in late February, and ending the quarter at 4.6K.

Notino: perfumes and cosmetics had a relatively stable download trend with a notable increase towards the end of the quarter, peaking at 3.9K in the final week of March. Active users grew steadily throughout the quarter, starting at 8K and reaching 12.1K by the end of March.

For more detailed insights and data, visit Sensor Tower.